60 Tips to Help Market Your Book by Author DiAnn Mills

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​Welcome, Booklovers!

Instead of the usual Coffee Chat interview, this week's guest is sharing her list of marketing tips (and a peek at her latest book)!
​Thanks, DiAnn. A nice example of authors paying it forward...

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60 Tips to Help Market Your Book by DiAnn ​Mills

1. Understand marketing, promotion, and social media are about the reader.
2. Develop a long bio.
3. Develop a 100 word bio.
4. Develop a 50 word bio.
5. Invest in a professional website
6. Invest in a professional headshot.
7. Establish a Facebook page
8. Establish a Twitter page
9. Establish an author page on Amazon
10. Establish a BookBub account and use it.
11. Establish a Goodreads account
12. Establish a Pinterest account
13. Establish an Instagram account
14. Establish a Street Team
15. Provide each Street Team member with a copy of your book, either print or e-book.
16. Take care of your Street Team by contacting them weekly.
17. Develop a private contest or drawing for street team.
18. Share pre-written social media posts and images with street team.
19. Schedule guest blogs and offer book giveaways.
20. Create and maintain a blog—or post regularly on a highly-respected blog.
21. Create a brand that reflects your writing, genre, style, voice, and expertise.
22. Create memes that raise curiosity about book content and themes.
23. Create all social media posts and images before book release.
24. Create a contest for the new book in which the prizes link to something in the book.
25. Create book signing/speaking events in which you are offering something of value to potential readers.
26. Create bookmarks and distribute them where you go.
27. Create Pinterest boards that rise from your book. Keep “secret” until close to book release.
28. Create evergreen Pinterest boards.
29. Design postcards and invest in a library database.
30. Link your blog to Goodreads
31. Link your blog to LinkedIn
32. Link your social media platforms.
33. Add each book’s cover, blurb, links to purchase options, book trailer or author interview video, and first chapter to your website.
34. Know your readers
35. Engage your readers in open-ended conversations.
36. Develop an online social media library.
37. Enjoy what you do.
38. Use the same headshot in all social media.
39. Use hashtags.
40. Write a press release and use it.
41. Welcome new followers with a personal thank you, not a canned one.
42. Launch a pre-order campaign with a cover and teaser first scene,
43. Use a spreadsheet to begin marketing and promotion at the proposal stage and on to after release.
44. Use Advance Reader Copies ARCs to encourage reviews.
45. Partner with other writers to cross promote.
46. Research targeted Facebook ads.
47. Post story/book settings and research on Pinterest and/or Instagram.
48. Use Facebook live.
49. Print professional business cards.
50. Provide bookmarks for your street team to deliver to their local bookstores.
51. Use holidays to encourage book sales.
52. Develop speaking topics from your book theme, setting, or research.
53. Post a YouTube video with your book trailer or author interview video.
54. Establish hashtags for social media posts.
55. Consult with your publisher about ways to market and promote.
56. Inform your publisher about all marketing and promotion efforts.
57. Host a Facebook live party with prizes.
58. Take pics that reflect your book research, author engagement, setting, and theme.
59. Arrange blog tours.
60. Combine an online event with a personal event to double your visibility.

 
What are your favorite marketing tips? Let’s share!

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Meet the Author:

DiAnn Mills is a bestselling author who believes her readers should expect an adventure. She is a storyteller and creates action-packed, suspense-filled novels to thrill readers. Her titles have appeared on the CBA and ECPA bestseller lists; won two Christy Awards; and been finalists for the RITA, Daphne Du Maurier, Inspirational Readers’ Choice, and Carol award contests.
 
DiAnn is a founding board member of the American Christian Fiction Writers, a member of Advanced Writers and Speakers Association, Mystery Writers of America, Sisters in Crime, and International Thriller Writers. She is the director of the Blue Ridge Mountain Christian Writers Conference, Mountainside Marketing Retreat, and Mountainside Novelist Retreat with social media specialist Edie Melson where she continues her passion of helping other writers be successful. She speaks to various groups and teaches writing workshops around the country.
 
Connect with DiAnn here:
 
Website: www.diannmills.com
FB: facebook.com/diann.mills.5
Twitter:  twitter.com/diannmills
Bookbub: bookbub.com/authors/diann-mills

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Featured Book:

Fatal Strike
Genre: Contemporary Romantic Suspense
Rating: PG-13
 
There’s a killer on the loose in Galveston, targeting law enforcement officials and using a fatal injection of snake venom to take them down. Authorities have reasons to believe the Veneno gang is behind the hits, and FBI Agents Leah Riesel and Jon Colbert team up to track down those responsible. Their best lead is an eyewitness who identifies a young man dumping the third body on a church doorstep. But their suspect has gone into hiding, and those closest to him are reluctant to reveal anything that might help investigators find him.
As Leah and Jon check connections among the victims and dig deeper into motives, they discover appearances may be deceiving. Someone is desperate to keep their secrets hidden, and Leah and Jon must face their greatest fears in order to stop the next fatal strike.
 
Trailer: https://youtu.be/gWIo-F-uYaA
 
Buy Links (multiple sellers): https://diannmills.com/books/fatal-strike/

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